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Themes are another option to use to create a third-generation site. It's tempting to throw in more of everything when you design a themed site, but you should resist the temptation. Too much sound, animation, fonts, and graphics lead to clutter and confuse your visitors. Successful themes are subtle and consistent. Remember simplicity! The web site for Peachpit Press has a fun, friendly theme. Many of Peachpit's books are on technical subjects; this playful theme takes the fear out of nontechie customers. Note how the designers have kept the homepage very simple. Notice how the type is as playful as the graphics. This is how a well designed site creates an identity. What can you use for themes? Lots of things! Here are some ideas: artistic, futuristic, Art Deco, high-tech, Western, primitive, photographic . . . use your imagination! free web site, Web Site Design.

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Once you decide on your content, you need to think about the site's framework. Information designers call this the site architecture. The best way to develop a framework is to create a flowchart. Use index cards, a large sheet of paper, or a white board. Organize your site with problem-solving in mind. Get your audience from Point A to Point B as quickly and easily as possible. The Web is hierarchical; you work from the top down. In supermarkets there are signs that lead you to the area with the products you want; you'd go to the dairy aisle to find cheese, for example. If every grocery item were arrayed in front of you as you walked into the store, you'd get confused. It works the same way on a web site. Don't overwhelm people by putting links to your entire site on the homepage. Instead, create a model to prioritize and categorize information. Define logical relationships between subjects and define links between information types. custom web site development.
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